Editing blog: Using conventions

 During this time around, editing was a fairly easy process. It was also the most enjoyable part of the project. Seeing what I had envisioned for the editing come to life was fulfilling and it made editing really fun for me. Since I filmed in order of the layout of the video, I didn't have to do much placement with the clips. Also, I had already known what conventions I would be using, I just had to navigate through the editing software to find what I needed. One convention being differing filters. Throughout the entire video I used a vintage film. Many of the indie/alternative music videos I've seen had a dark cast to them that fit the lyrics of the song. This is what I wanted to do as well. I also started the video off with a black and white filter to allude to the somewhat sad lyrics of the song. After, I went back to a colored filter that was slightly blue/gray tint to it. As the song becomes more lighthearted, I added more color and towards the end I went with a varied color scheme for each clip to brighten the video. Another convention of these music videos I wanted to abide by was the medium/close shots as well as shots from a bird’s eye view. These things were already covered as I kept these conventions in mind while filming. The only thing I had to do to make the different flow into each other was add simple transitions. As for the duration of the video, I started off with 2 minutes of unedited footage. After I completely finished editing and altering any sound in the video, the end result was 58 seconds in total. Getting down to the desired duration was easy as I had over-filmed just in case there was any problems with duration. Because I did that, I had no problem cutting down time. I’ve learned from my commercial project that it would be smart to film with the taking into account any struggles I may encounter with editing in the back of my mind. 

See you in the next one!